Reason for being a fellow:
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"8FOLD is more than an architectural studio, it is a creative force changing the way we live, work, communicate, love – and always having our planet in focus.
My role as creative fellow is to ensure the quality of the design tackles the brief at its core, and aligns itself with the studio's bigger goals, and is an exciting contribution to the built environment."
Till Diestel is currently Chief Creative Officer & Partner at Serviceplan Germany, heading up award winning work such as PENNY price packaging, and the YES Lufthansa project. Previous works include H&M ‘Come Together’ directed by Wes Anderson, John Lewis Christmas, Marmite ‘Gene Project’ and the Skittles ‘Romance’ Super Bowl ad.
He is a passionate art collector and is a believer that advertising needs to be part of pop culture to have an impact, be a part of culture.
