Reason for being a fellow:
"8FOLD is more than an architectural studio, it is a creative force changing the way we live, work, communicate, love – and always having our planet in focus.
My role as creative fellow is to ensure the quality of the design tackles the brief at its core, and aligns itself with the studio's bigger goals, and is an exciting contribution to the built environment."
Till Diestel is currently running BBDO Germany as Chief Creative Officer and is responsible for the creative outcome. Prior to moving back to Germany, he spent over 3 years at adam&eveDDB in which as a creative director he developed prominent works such as H&M ‘Come Together’, John Lewis Christmas, Marmite ‘Gene Project’ or the Skittles ‘Romance’ Super Bowl ad.
Before that, Till spent several years in various senior positions at the Serviceplan Group Germany, being part of the team that made Serviceplan
the number 1 agency in 2014. He is a passionate street art collector and is a believer that advertising needs to be part of pop culture to have an impact.